Artificial Intelligence
Artificial intelligence (AI) effects on research processes
Artificial intelligence (AI) is a potent instrument for increasing research productivity, but itfunctions best when combined with human knowledge.Even though AI...
editor
Digital purchase experience, online purchases, Purchase Experience
Amazon shopping woes
While many consumers enjoy shopping on Amazon, it does not mean that their experiences do not come with key woes as...
Content consumption, Entertainment Industry
Audio & video content consumption
What type of audio and video content people most frequently consume daily People consume all types of audio and video content...
purchase drivers
Consumers & the purchase funnel engagement
Did you know… a user’s experience begins way before they engage with your products? Most companies don’t include “Digital Ads” (whether...
Entertainment Industry, purchase drivers
Media & telecommunications services purchase drivers
Did you know consumers look for specific content when discovering how to bundle their TV, Phone, and Internet services? Information essential...