Media & telecommunications services purchase drivers

Did you know consumers look for specific content when discovering how to bundle their TV, Phone, and Internet services?

Information essential to them when discovering media & telecommunications services.

Top 3 information consumers seek when researching how to bundle their TV, OTT Streaming Services, Internet, and Mobile Phone services:

1. Price is indicated by 70% of consumers.

2. Package offers and Package options are indicated 60% of consumers. These include key features such as fees, support, security, and bundling options.

3. Clarity and transparency of the plan, package, and user-friendliness are indicated by 40% of consumers.

Other information consumers seek are:

• Length of contract
• Online billing
• Promotions
• Package comparison
• The number of packages available to choose from.

Essential information consumers seek when specifically researching TV services

• TV channels

Essential information consumers seek when specifically researching Internet services

• Internet speed

Essential information consumers seek when specifically researching Mobile Phone services

• Wireless coverage, service availability, voice plan, text plan, and physical phone specifications

Do consumers know what they want or do they need  help in deciding?

60% of consumers indicated they “somewhat know” the features they want when discovering information relative to purchasing TV, Internet and/or Wireless services.

90% indicated they still “need some level of guidance” from the providers’ websites, although they know what they want.