GET PAID to participate in a research study. Check out our Participant Hub.
Participant Hub
Participant Hub
Participant Hub
Participant Hub

Research Methods

Home Research Methods

The research we do

Product Research

We conduct STRATEGIC RESEARCH that focuses on product strategic direction set at the executive level - the big picture. We partner with your product and design teams, and other key stakeholders at the strategic planning phase, using research to help them define product strategy, product innovation ideas, roadmap, requirements, and set priorities.

The research we focus on at this stage allows companies to freely explore, cause disruption, fast-track new products, explore and understand new market trends, and explore technology trends to find ways to move companies forward and develop solutions for users.

Design Research

We conduct TACTICAL RESEARCH which is generally reactive and concentrates on short-term goals and quick wins such as increase engagement, acquisition, retention, current pain point, barriers to engagement, etc.

Our research methodologies

Qualitative Research

Ethnography Research
Usability Testing
Stakeholder Interviews
User Interview
Focus Group
Diary Studies

Concept Evaluation
Concept Definition
Iterative (Agile) Design Concept Testing
Cultural Intelligence

Accessibility Reviews
Cognitive Walk-through
Expert Evaluation/Heuristic Review
Academic Literature Review

Our research methodologies

Quantitative Research

Survey
Data Analytics
Experiments/Field Trials
Contextual Inquiry

Tree Testing
Card Sorting
A/B Testing

Content Analysis
Consumer Insights
Competitive Intelligence
Industry Intelligence
Secondary Research

An

innovative solution to research

OUR CULTURAL INTELLIGENCE RESEARCH

We like to study human behavior in everyday life through cultural cues [through micro and macro observations] married with critical analysis (factual information), and use this information to “forecast future changes” in any existing market space, and consequently innovate future products based on these changes…