-Recommend and facilitate research solutions
-Develop research quarterly project plans
-Plan research study detailed milestones
-Develop and execute test plans and guides
-Recruit and screen participants
-Establish criteria for test assets (e.g. prototype/artifacts)
-Collect and synthesize raw data
-Establish qualitative and quantitative benchmarks
-Share insights, analysis, and actionable recommendations
We will build-out your research operations including processes, systems, and guidelines to help you obtain operational efficiencies in areas of:
-User research end-to-end process
-User research best practices
-Recruitment process
-Integrate research activities with PI Planning, Sprint Planning, and Enterprise Program/Project Management
-Research templates (various)
-Research systems development
-Participant panel
-Repositories such as report repository, questionnaire repository, etc.
-Research metrics
-Agreements & NDAs
-Regulatory guidelines & ethics
-Legal compliance
-Collaboration tools
-Finance
-And more...
Gather requirements - we work with your various cross-functional stakeholders to understand your business objectives, needs, and goals; who your users are and their profile make-up; and what difficult questions you want answered.
Use feedback from stakeholders to develop the research and recruiting plans. The contents (research solutions) of these plans are generally aligned with stakeholders’ objectives and goals. At this stage, the research methodology is defined.
All documents to support the research execution are developed. This include but not limited to: moderator script, observer script, test session guide, questionnaire, participants NDA, email invite, project timelines, user segments, screener, recruiting requirements, etc.
Depending on the type of research methodology and other variables, research sessions are conducted in either a in-lab (in person), remotely (moderated or un-moderated), self regulated dairy study, or in the case of a survey, the respondents are sent an invite to participate.
This phase ensures that only valid, reliable, useful, and relevant data is collected in multiple format including but not limited to: written, audio, video. This raw data is normally what is called unstructured data. We go through a sophisticated process to analyze and interpret this data and package it in a way that becomes useful information that makes sense to everyone.
Insights are prioritized based on product and/or design goals and user needs. This helps the team understands where to invest their efforts to get the most positive impact on product performance and user experience. Note that depending the research methods, different metrics can be used to measure which insights are critical to focus on.
We write and present the final research insights report, which include actionable recommendations, executive summary so you can easily digest the key take-ways and finally a detailed report.
We translate qualitative research into quantitative analytics and use this information to project business performances (KPIs).
For example, a 20% increase in user task completion rate could mean a 1% increase in conversion rate and 5% increase in sales revenue.
We will help you to achieve your goals and to grow your business.