Artificial intelligence (AI) is a potent instrument for increasing research productivity, but itfunctions best when combined with human knowledge.Even though AI can automate some steps in the research process, human researchers are stillessential for activities requiring creativity, ethical......
Continue Reading
Amazon shopping woes
While many consumers enjoy shopping on Amazon, it does not mean that their experiences do not come with key woes as...
Audio & video content consumption
What type of audio and video content people most frequently consume daily People consume all types of audio and video content...
Consumers & the purchase funnel engagement
Did you know… a user’s experience begins way before they engage with your products? Most companies don’t include “Digital Ads” (whether...
Media & telecommunications services purchase drivers
Did you know consumers look for specific content when discovering how to bundle their TV, Phone, and Internet services? Information essential...